Gain expertise in leveraging data to fine-tune campaigns, reach untapped market segments, and optimise efforts to better utilise existing target markets. Learn to provide accurate scalability estimations based on collected data.
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Available courses
Learn methods for collecting and analysing data to support product marketing hypotheses. Discover techniques for rapid prototyping of marketing messages, ad creatives, targeting strategies, and digital channels.
Explore strategies for conducting competition analysis, feature evaluation, and unique selling proposition (USP) identification to drive product market fit.
Explore strategies for using data insights to drive product market fit, including competition analysis, feature evaluation, and unique selling proposition (USP) identification. Learn how to refine your product offerings to meet market demands effectively.
Understand best practices for using cloud-based, real-time reporting platforms. Learn to design custom-built reporting dashboards around specific use cases and customer requirements.
Discover techniques for creating per-stakeholder dashboards that highlight relevant metrics and insights, enabling different team members to identify important trends and make informed decisions.
Learn how to design compelling reporting dashboards that provide actionable insights for various stakeholders.
Learn the art of creating compelling reporting dashboards that provide actionable insights for various stakeholders. Discover techniques for visual storytelling that turn complex data into clear and actionable insights, enhancing decision-making processes.
Get acquainted with multiple analytics tools and platforms, including Google Analytics 4, Plausible Analytics, Amplitude Analytics, and Google Tag Manager implementations.
Discover techniques for interpreting event tracking data to gain deep insights into campaign performance and make data-driven decisions.
Learn how to set up event tracking to monitor user interactions and desired actions, such as form completions and call bookings.
Understand how to set up and utilise event-based tracking solutions to gather high-resolution data on desired user actions, such as form completions and call bookings. Learn how to interpret this data to gain deep insights into campaign performance and make data-driven decisions to optimise your marketing efforts.
Understand the importance of A/B testing for ad creatives. Learn how to set up tests, interpret results, and optimise your ads for better performance.
Explore techniques for crafting compelling ad creatives that resonate with each persona. Learn how to use visuals, copy, and calls to action effectively.
Learn how to define personas based on skills, job titles, education, industry, and location. Develop strategies for personalisation and relevance to ensure your ads capture attention and drive engagement.
Develop skills in crafting ad creatives tailored to specific personas based on job titles, skills, education, industry, and location. Learn techniques for personalisation and relevance to ensure your ads capture attention and drive engagement from the intended audience.
Understand how to encourage real-time engagement and conversation. Learn to utilise trending topics and events to generate buzz and drive brand awareness. Master targeting users based on their interests, keywords, and follower demographics.
Discover strategies for targeting a broad audience based on interests, behaviour, and demographics. Learn to showcase products and services with high-quality images and videos to engage users.
Learn how to react to people searching for solutions to their needs and stay current with moving search volumes to align ad creative with user intent.
Get an overview of the most popular digital advertising channels, including their strengths and how to choose the right ones for your campaigns.
- Teacher: Andrew Childs
Dive into advanced strategies for optimising bidding, targeting, and ad creatives.
- Teacher: Andrew Childs
Learn how to react to people searching for solutions to their needs and stay current with moving search volumes to align ad creative with user intent.
- Teacher: Andrew Childs
Explore strategies to tailor and optimise ad campaigns for both business-to-business and business-to-consumer audiences.
- Teacher: Andrew Childs
Learn to create compelling ads that drive engagement on Meta platforms.
- Teacher: Andrew Childs
Master the art of analysing X ad campaigns for optimal performance.
- Teacher: Andrew Childs
Learn how to leverage X's real-time engagement features to create dynamic ad campaigns.
- Teacher: Andrew Childs
Learn effective lead generation techniques for LinkedIn Ads.
- Teacher: Andrew Childs
Focus on B2B targeting strategies using LinkedIn's powerful ad platform.
- Teacher: Andrew Childs
Gain a comprehensive understanding of how targeted ad creative can personalise marketing strategies to increase engagement and conversions.
- Teacher: Andrew Childs
Learn how to craft detailed customer personas to guide your ad strategy.
- Teacher: Andrew Childs
Learn how to test and iterate on ad designs to optimise performance.
- Teacher: Andrew Childs
Explore the principles of effective visual and copy design in ad creatives.
- Teacher: Andrew Childs
Explore advanced techniques in A/B testing to further refine your campaigns.
- Teacher: Andrew Childs
Understand the basics of A/B testing and how to apply it to your campaigns.
- Teacher: Andrew Childs
Gain an overview of key analytics tools and techniques, and understand how to turn data into actionable insights.
- Teacher: Andrew Childs
Learn how to set up and implement event tracking for digital campaigns.
- Teacher: Andrew Childs
Dive deeper into advanced data interpretation techniques to gain actionable insights.
- Teacher: Andrew Childs
Understand the fundamentals of interpreting marketing data.
- Teacher: Andrew Childs
Get an in-depth understanding of Amplitude Analytics and how to leverage it for campaign success.
- Teacher: Andrew Childs
Master the essentials of Google Analytics 4 for comprehensive digital tracking.
- Teacher: Andrew Childs
Understand the importance of stakeholder reporting and how to communicate marketing success through data.
- Teacher: Andrew Childs
Learn the basics of creating effective dashboards for stakeholder reporting.
- Teacher: Andrew Childs
Discover how to tailor dashboards to the needs of different stakeholders.
- Teacher: Andrew Childs
Learn best practices for real-time data reporting using modern tools.
- Teacher: Andrew Childs
Understand the fundamentals of product market fit and how to align your offerings with market demand.
- Teacher: Andrew Childs
Explore strategies for analysing competition to refine your product offerings.
- Teacher: Andrew Childs
Learn methods for testing marketing hypotheses to validate strategies.
- Teacher: Andrew Childs
Gain expertise in scaling your campaigns to expand market reach.
- Teacher: Andrew Childs